In 2015, Mar-Key Group were asked to create a one of a kind structure to showcase the Jägermeister product and enhance their brand at leading festivals around the UK. The aim of this unique event space was to offer guests and Jägermeister’s core customers a memorable brand experience. Having been given the brief of an “unearthed” warehouse effect structure with four separate areas for festival-goers, plans were drawn up by our in-house CAD Design and Sales Team.
Field Day Festival
The final configuration was a 10m x 10m double deck structure, reaching over 7m in height, with “lean to” warehouse effect. Bespoke coloured PVC was also manufactured in house, remaining on-brand and to the un-earthed theme. From sign-off of the design, to the first build, it took just a matter of weeks to complete the in-house manufacture of all structure elements, including a number of additional bespoke fixtures and fittings.
Following on from the successful summer festival season in 2015, Jägermeister UK won a Music Marketing Award for the “Jägerhaus” which was a great accolade for all involved.